Hello There!

This is my personal space to share who I am.

This is my personal space
to share who I am.

About me

I’m a Principal Designer with 15+ years in digital product design, website production, and design operations. I turn ideas into systems (interfaces, workflows, and design frameworks) that scale across teams and platforms.

I work with startups and global brands across fashion, music, art, healthcare, IoT, architecture, and education. My focus is digital-first brand identities, design systems, and production-ready websites, always grounded in strategy and craft.

I’ve worked with Google, Nike, Spotify, Framer, and Obsidian, bringing hands-on experience to every project from concept to execution.

About me

I’m a Principal Designer with 15+ years in digital product design, website production, and design operations. I turn ideas into systems (interfaces, workflows, and design frameworks) that scale across teams and platforms.

I work with startups and global brands across fashion, music, art, healthcare, IoT, architecture, and education. My focus is digital-first brand identities, design systems, and production-ready websites, always grounded in strategy and craft.

I’ve worked with Google, Nike, Spotify, Framer, and Obsidian, bringing hands-on experience to every project from concept to execution.

About me

I’m a Principal Designer with 15+ years in digital product design, website production, and design operations. I turn ideas into systems (interfaces, workflows, and design frameworks) that scale across teams and platforms.

I work with startups and global brands across fashion, music, art, healthcare, IoT, architecture, and education. My focus is digital-first brand identities, design systems, and production-ready websites, always grounded in strategy and craft.

I’ve worked with Google, Nike, Spotify, Framer, and Obsidian, bringing hands-on experience to every project from concept to execution.

Awards

Bruja – SOTY

Awwwards, 2025

FWA of the Day

The FWA, 2025

1st Place, Innovation Design

Red Dot award, 2025

Awards

Bruja – SOTY

Awwwards, 2025

FWA of the Day

The FWA, 2025

1st Place, Innovation Design

Red Dot award, 2025

Awards

Bruja – SOTY

Awwwards, 2025

FWA of the Day

The FWA, 2025

1st Place, Innovation Design

Red Dot award, 2025

Articles

The Art and Science of Multimodal Interaction Design: Balance Between Voice, Touch, and Gesture.

Designing for Comfort: Ergonomic Considerations in Product Design

Designing for Emotional Resonance: How to Evoke Feelings through Design

Designing for Voice Interaction: Best Practices for Conversational UI

Articles

The Art and Science of Multimodal Interaction Design: Balance Between Voice, Touch, and Gesture.

Designing for Comfort: Ergonomic Considerations in Product Design

Designing for Emotional Resonance: How to Evoke Feelings through Design

Designing for Voice Interaction: Best Practices for Conversational UI

Articles

The Art and Science of Multimodal Interaction Design: Balance Between Voice, Touch, and Gesture.

Designing for Comfort: Ergonomic Considerations in Product Design

Designing for Emotional Resonance: How to Evoke Feelings through Design

Designing for Voice Interaction: Best Practices for Conversational UI

Experience

Principal Designer

Salesforce, In-House, November 2023 – Present

Design Lead – Contract

Ueno, Remote, September 2018 – March 2021

Digital Product Designer

Dropbox, In-house, July 2013 – June 2015

Staff Designer

Stripe, Remote, April 2021 – October 2023

Design Lead – Contract

Fantasy, Remote, July 2015 – August 2018

Experience

Principal Designer

Salesforce, In-House, November 2023 – Present

Design Lead – Contract

Ueno, Remote, September 2018 – March 2021

Digital Product Designer

Dropbox, In-house, July 2013 – June 2015

Staff Designer

Stripe, Remote, April 2021 – October 2023

Design Lead – Contract

Fantasy, Remote, July 2015 – August 2018

Experience

Principal Designer

Salesforce, In-House, November 2023 – Present

Design Lead – Contract

Ueno, Remote, September 2018 – March 2021

Digital Product Designer

Dropbox, In-house, July 2013 – June 2015

Staff Designer

Stripe, Remote, April 2021 – October 2023

Design Lead – Contract

Fantasy, Remote, July 2015 – August 2018

Education

Advanced Certification in UX Strategy

HEC Paris Executive Education, 2016

Diplôme Supérieur d'Arts Appliqués (DSAA)

École Nationale Supérieure des Arts Appliqués et des Métiers d'Art (ENSAAMA), 2013

M.A. in Digital Media & Human-Computer Interaction

Sorbonne University, 2015

Education

Advanced Certification in UX Strategy

HEC Paris Executive Education, 2016

Diplôme Supérieur d'Arts Appliqués (DSAA)

École Nationale Supérieure des Arts Appliqués et des Métiers d'Art (ENSAAMA), 2013

M.A. in Digital Media & Human-Computer Interaction

Sorbonne University, 2015

Education

Advanced Certification in UX Strategy

HEC Paris Executive Education, 2016

Diplôme Supérieur d'Arts Appliqués (DSAA)

École Nationale Supérieure des Arts Appliqués et des Métiers d'Art (ENSAAMA), 2013

M.A. in Digital Media & Human-Computer Interaction

Sorbonne University, 2015

You Ask

What tools and methods do you use?

I drive design with Figma, Framer, Adobe Creative Suite, TheyDo, Storybook, and Rive, grounded in user-centered and agile practices. I develop scalable design systems and leverage AI tools to accelerate prototyping, ideation, and collaboration.

What tools and methods do you use?

I drive design with Figma, Framer, Adobe Creative Suite, TheyDo, Storybook, and Rive, grounded in user-centered and agile practices. I develop scalable design systems and leverage AI tools to accelerate prototyping, ideation, and collaboration.

What tools and methods do you use?

I drive design with Figma, Framer, Adobe Creative Suite, TheyDo, Storybook, and Rive, grounded in user-centered and agile practices. I develop scalable design systems and leverage AI tools to accelerate prototyping, ideation, and collaboration.

What are your design specialties?

I focus on UX strategy, interaction design, and scalable product systems, leading DesignOps to create processes, design systems, and team workflows that ensure consistent, high-quality product experiences.

What are your design specialties?

I focus on UX strategy, interaction design, and scalable product systems, leading DesignOps to create processes, design systems, and team workflows that ensure consistent, high-quality product experiences.

What are your design specialties?

I focus on UX strategy, interaction design, and scalable product systems, leading DesignOps to create processes, design systems, and team workflows that ensure consistent, high-quality product experiences.

Do you offer development?

I partner closely with engineering throughout the product lifecycle, using Framer prototypes and detailed specifications to ensure designs are implemented accurately and at scale.

Do you offer development?

I partner closely with engineering throughout the product lifecycle, using Framer prototypes and detailed specifications to ensure designs are implemented accurately and at scale.

Do you offer development?

I partner closely with engineering throughout the product lifecycle, using Framer prototypes and detailed specifications to ensure designs are implemented accurately and at scale.

Do you work with distributed teams?

I’ve led remote and hybrid teams across multiple time zones, establishing DesignOps frameworks, structured processes, and asynchronous collaboration to keep teams aligned and productive.

Do you work with distributed teams?

I’ve led remote and hybrid teams across multiple time zones, establishing DesignOps frameworks, structured processes, and asynchronous collaboration to keep teams aligned and productive.

Do you work with distributed teams?

I’ve led remote and hybrid teams across multiple time zones, establishing DesignOps frameworks, structured processes, and asynchronous collaboration to keep teams aligned and productive.

Who are your typical clients?

I work with startups, enterprise SaaS, and growth-stage tech companies that need design leadership combining strategy, operations, and product execution.

Who are your typical clients?

I work with startups, enterprise SaaS, and growth-stage tech companies that need design leadership combining strategy, operations, and product execution.

Who are your typical clients?

I work with startups, enterprise SaaS, and growth-stage tech companies that need design leadership combining strategy, operations, and product execution.

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